It is no secret that Elephantito is well known to be a luxury brand of amazing designs, quality, and comfort, but who is really behind the brand that in less than 10 years took over the world of children clothing?
Owners Maria Frallicciardi and Alexandra Penso, have taken over a 90% male dominated industry and have shown that mothers do know best.
You might wonder what is on the minds of these successful business women... well here it is!
Creative Director and Co-owner Maria Frallicciardi worked in International Marketing for over ten years, after recognizing that the children fashion industry was missing timeless styles and quality, Maria applied her Design studies to work on modernizing classic styles the way that even the best designers couldn't and started Elephantito.
Maria describes Elephantito as "a modern approach to the classics" and focus on stylish designs, executed with the highest quality materials that are both durable and comfortable.
6 years after starting Elephantito, CFO and Co-owner Alexandra Penso joined Maria in her journey and both of them together became a force to be reckon with.
Both owners focus on celebrating children by applying their motto "children should dress like children" and they are very proud that their customers don't follow trends and are connected to their values: aesthetics and quality materials worked in socially responsible countries under the best quality controls.
